Wellbeing.ai
Understanding human interactions to deliver an immersive and personalized experience of wellness coaching.
Project Overview
Updated August 7, 2025
The Problem
The challenge with wellness coaching is in collecting the data needed to build out the full human model.
While physical health inputs like weight, activity, heart rate, hours of sleep are well defined and easily measured, that’s not the case with emotional and social health. This places a limit on being able to access conventional wellness coaching – generally one-on-one. Using machine learning and combined with multimodal data, this project will develop AI models and optimization products to understand human interactions and the environment to assess the state of wellbeing, overcoming a major hurdle in tailoring wellness management.
How We Are Solving It
lululemon athletica has partnered with Wsydom.AI, Queen’s University and Microsoft to lead a project powering a virtual agent that understands human interactions and environment to provide meaningful and targeted fitness and wellbeing engagement and encouragement.
This project will develop a model to understand wellbeing and human interactions to deliver an immersive and personalized experience of coaching. In the end, individuals will be able to work with a digital wellness agent to combine assessment and coaching to achieve their person wellness goals which will enable lululemon’s goal of providing access to wellbeing tools for 10 million people.
The Result
The Wellbeing.ai project successfully explored how virtual agents (VAs) could interpret human interactions and environmental context to assess human wellbeing and deliver personalized engagement. To overcome the complexity of optimizing a VA’s “digital brain”, the project consortium developed Wysdom’s Operations Center (OC), a proprietary analytics dashboard that provides deep insights into virtual agent performance. The OC uses AI to identify conversation topics, interaction volume, containment, conversation time and user feedback — enabling continuous, data-driven optimization for customer engagement.
lululemon implemented Wysdom’s OC in areas of its business operations to generate deep insights into their guest feedback and how lululemon can better serve them. From the time of implementation to 2025, Wysdom OC has increased lululemon’s Guest Satisfaction Score (GSAT) by +144% over three years.
The success of the project highlights the potential of AI to enhance customer experiences and provide personalized engagement to support wellbeing-focused applications in the future.
Project Lead
Project Partners
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"We are excited to participate in this innovative partnership with the federal government, the Supercluster, and our other project partners to develop tools and resources that can democratize wellbeing and make it available to more people. Our Futures Innovation team will work side-by-side with our partners to develop and refine how companies like ours can best serve our guests and communities through dynamic and empathetic virtual wellbeing tools.”
CEO, lululemon athletica Read the Announcement